Top 10 Tools for Checking Influencer Analytics in 2025

In 2025, influencer marketing continues to dominate the digital space, with brands heavily investing in collaborations with social media creators. However, with thousands of influencers across multiple platforms, measuring their impact, engagement, and authenticity has become more crucial than ever. Businesses need reliable influencer analytics tools to track performance, identify genuine engagement, and optimize their marketing strategies.
If you’re looking for the best influencer analytics tools in 2025, we’ve got you covered. Here’s a list of the top 10 tools that are helping brands and marketers make data-driven decisions in influencer marketing.

1. YouScan

YouScan is an AI-powered social media listening platform known for its advanced image recognition capabilities. It helps brands track visual content, analyze brand mentions, and monitor user sentiments across social media. One of its standout features is “Visual Insights,” which allows businesses to detect and analyze brand logos in images shared online.
In 2023, YouScan launched “Insights Copilot,” an AI-driven assistant based on ChatGPT, making social media monitoring even more intuitive.

Key Features of YouScan:

• AI-powered image recognition for tracking brand logos
• Sentiment analysis for measuring public perception
• Real-time monitoring of brand mentions
• AI-powered Insights Copilot for conversational data analysis

2. Lamplight Analytics

Lamplight Analytics is a Hong Kong-based social media analytics platform that collects data from social media, blogs, and online forums. Using machine learning and natural language processing, it provides valuable insights into audience behavior, influencer impact, and brand sentiment.

Key Features of Lamplight Analytics:

• Aggregates data from multiple social media platforms
• Provides real-time sentiment analysis
• Identifies and ranks influencers based on engagement
• Features geolocation tracking for regional insights

3. LTK (formerly RewardStyle)

LTK has revolutionized influencer-driven e-commerce by enabling influencers to monetize their content through affiliate sales. With over 8,000 partnered retailers and 40 million monthly shoppers, LTK provides deep analytics into influencer performance and sales impact.

Key Features of LTK:

• Strong affiliate marketing integration
• Comprehensive influencer performance tracking
• Real-time sales and commission tracking
• Focus on influencer credibility and engagement

4. ShopMy

ShopMy is a technology platform designed to help brands and influencers manage collaborations effectively. It facilitates gifting programs, influencer identification, and sales tracking, making it a valuable tool for performance-driven influencer marketing.
In 2025, ShopMy raised $77.5 million in a Series B funding round, bringing its valuation to $410 million.

Key Features of ShopMy:

• Helps brands identify micro-influencers
• Tracks influencer-driven sales and commissions
• Manages gifting programs and influencer collaborations
• Expanding into new advertising categories like wellness and food

5. Dreamwell AI

Dreamwell AI is an innovative platform that automates influencer marketing processes. By using artificial intelligence, it helps brands identify influencers, assess their value, and automate outreach, reducing manual work by 80-90%.
In 2024, Dreamwell AI secured $2.3 million in funding from Tim Draper’s VC firm.

Key Features of Dreamwell AI:

• AI-powered influencer discovery and assessment
• Automated outreach emails to influencers
• Advanced campaign tracking and performance analytics
• High-level automation for marketing teams

6. Retrograde

Retrograde is an AI-powered tool designed to help influencers optimize their brand deals. It predicts social media post engagement, improves content performance, and facilitates brand negotiations.

Key Features of Retrograde:

• AI-enhanced management of influencer-brand deals
• Predictive analytics for social media engagement
• Optimization tools for influencer content
• Data-driven insights for maximizing impact

7. Pre

Pre is an AI-driven tool that predicts how well social media posts will perform before they are published. This helps brands and influencers refine their content strategies for maximum reach and engagement.

Key Features of Pre:

• AI-powered engagement prediction
• Performance forecasting for social media posts
• Strategy optimization suggestions
• Data-driven insights for content marketing

8. HypeAuditor

HypeAuditor is a leading influencer analytics platform that focuses on transparency and fraud detection. It helps brands analyze audience authenticity, detect fake followers, and measure engagement rates across multiple social platforms.

Key Features of HypeAuditor:

• AI-powered fake follower detection
• Deep insights into influencer engagement rates
• Audience demographic analysis
• Multi-platform analytics for TikTok, YouTube, and Instagram

9. Brandwatch

Brandwatch is a robust social listening tool that allows brands to monitor influencer conversations, track engagement trends, and measure sentiment around campaigns. It integrates seamlessly with other marketing tools for comprehensive analytics.

Key Features of Brandwatch:

• Advanced social media listening capabilities
• AI-driven sentiment analysis
• Trend and hashtag tracking
• Customizable reports for influencer performance

10. Upfluence

Upfluence is an all-in-one influencer marketing platform that allows brands to search for influencers, manage campaigns, and track performance with data-driven insights. It offers integrations with e-commerce platforms for seamless influencer collaboration.

Key Features of Upfluence:

• AI-powered influencer search and filtering
• Real-time campaign tracking
• Integrated payment and collaboration tools
• E-commerce integration for influencer-driven sales

Conclusion

Influencer marketing is only getting bigger, and brands need the right tools to navigate this evolving landscape. Whether you’re looking for AI-driven influencer discovery, advanced sentiment analysis, or real-time engagement tracking, these 10 tools offer the best solutions in 2025.
By leveraging these platforms, businesses can ensure authentic influencer partnerships, maximize their marketing ROI, and stay ahead of the competition in the digital age.

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